UTC Retail offers Point Of Sale (POS) solutions to specialty retailers across the country. After conducting in depth interviews with their clients, we learned that they were highly satisfied with the products they were using, but unfamiliar with both new product rollouts and other solutions that would also benefit them. To bring UTC Retail’s product brands together, we decided to create a new, umbrella name for their family of products that was catchy, memorable, and would ultimately create buzz within the industry. A few months later, ReadyRETAIL was born. Projects included a fresh website design; trade show booth art and signage; logos and complementary color palettes; product identity materials; and advertising.
