Question: What element best communicates a technology company’s core products when it involves extraordinarily complicated analytics and data? Answer: The simplest one, of course!
CAP Index is the leader in crime risk reporting, serving more than 80% of Fortune 100 companies.
Our challenge was to develop messaging and graphics to help prospective buyers better understand CAP Index’s product line, and the proprietary methodology behind it.
“Initially, they were trying to communicate too much,” explains Jim Samenuk, owner of James Marketing. “The key was helping them to view their solutions from the outside—as a potential customer would—so that we could more easily detail what the software does; how interactions occur; and how their products protect assets.”
James Marketing created simplified messaging and bold visuals to better communicate forecasting methodology, techniques, and the depth of customer benefits though:
- Digital and print advertising
- E-newsletters
- Trade show booth displays
- Website updating and infographics
