For more than 25 years, Arhaus has created beautiful and livable spaces in homes across the country. When we were asked to reposition their brand and incorporate their commitment to the environment, we were thrilled. As we developed an updated brand positioning, logo, and identity system, it all came together with our “furnishing a better world” tagline. Recycled natural products, global artisans, and beautiful yet comfortable pieces—it was the perfect way to connect their earth-friendly approach with consumers. Once the new identity was unveiled, additional projects included direct mail, consumer catalogs, regional television and radio commercials, e-marketing, and special promotions including Arhaus’ participation in ABC’s “Extreme Makeover: Home Edition.”
