Got high website traffic but low conversions? Time to retool.
Not all website traffic is created equal. As much as business owners don’t want to hear that, it’s true. When it comes to visitor traffic, quantity does not necessarily equate to quality. Now, I realize this isn’t breaking news, but it is a subject that continues to perplex. If your visitors are coming from the […]
Want successful customer engagement? Just listen.
As Ernest Hemingway said, “I like to listen. I have learned a great deal from listening carefully.” I think if I had to sum up successful customer engagement into one succinct sound bite it would be just that: listen. Unfortunately, for most companies that’s easier said than done. Successful customer engagement in today’s world requires […]
