Is Customer Service Dead?
Several weeks ago, ongoing problems with my Internet service forced me to call my cable company. Dealing with this company is painful: from call centers outsourced around the globe to technicians — a term I use loosely — who are unable to fix a basic problem, every interaction feels like an exercise in futility. And it’s not […]
Life Science Marketing: Don’t Be A Clone!
Make it creative, engaging, and original — essential directives for developing any successful integrated marketing campaign. And, with companies becoming increasingly more receptive to the color-outside-the-lines approach, some truly fresh work can be found across the marcom landscape. And then there are certain niche industries that still feel most comfortable with a realistic (and dare […]
Entrepreneurial success: Lessons from my father-in-law.
Having just celebrated his 93rd birthday, my father-in-law, Don Wither, is still the best salesman I know. And, while he has grudgingly accepted that complete retirement is knocking (okay, perhaps pounding) on his door, he still brokers relationships and closes deals. He’s been his own boss for 27 years, deciding later in life to embrace his entrepreneurial spirit. For the record, he’s been very successful.
