AMRESCO is a manufacturer of biochemical and life science solutions and a division of VWR, a global laboratory supply company. Our challenge was to develop brand positioning that clearly communicated AMRESCO’s quality manufacturing systems while differentiating them from the competition. The “Start Pure” brand position, with its nature imagery, resonated perfectly with researchers through its core message—purity—and supported AMRESCO’s commitment to safer, non-hazardous products. Our work fully integrated all online and traditional marketing and advertising mechanisms, and offered a consistent visitor experience across platforms.
